Concrete M-AF-S06-122 | Metamark MiA™ Stone Finish Collection

Industrial Elegance in Raw Architectural Material

Concrete captures the authentic beauty of architectural concrete—the medium-gray tones with subtle surface variation that define modern industrial design and contemporary urban architecture. This premium architectural film from Metamark's MiA™ Stone Finish collection brings the raw sophistication and honest materiality of poured concrete into modern interiors with authentic texture and industrial luxury.

This is the material of modern architecture. Concrete evokes the raw beauty of Brutalist masterpieces, the industrial elegance of converted lofts, and the honest materiality that defines contemporary design. The medium-gray concrete surface with subtle texture creates instant recognition of architectural sophistication—this is the material that suggests industrial refinement, urban contemporary living, and the kind of raw honesty that makes modern design authentic.

Concrete represents the design philosophy that raw materials create authentic spaces, that industrial aesthetics are sophisticated when executed well, and that manufactured materials carry their own beauty. Where natural stone offers organic character, Concrete provides industrial honesty. Where polished finishes hide materiality, Concrete celebrates it. It's the material for spaces that embrace industrial aesthetics, contemporary urban living, and the kind of raw sophistication that defines cutting-edge design.

The embossed texture and protective topcoat create the multisensory experience of architectural concrete. Unlike flat printed films, Concrete invites touch—the texture conveys poured concrete character with dimensional authenticity. The topcoat provides performance that real concrete cannot match, resisting staining and dusting while maintaining industrial appearance without the porosity, cracking, and maintenance nightmares of actual concrete surfaces.

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DESIGN PHILOSOPHY

Industrial Sophistication Meets Raw Authenticity

Concrete embodies the design principle that honest materials create authentic spaces, that industrial can be refined, and that raw finishes are sophisticated when executed with intention. This is architectural concrete perfected for interior living.

Design Philosophy:

• Industrial refined sophistication
• Raw authentic materiality
• Contemporary urban character
• Architectural honesty
• Brutalist elegance
• Modern industrial luxury
• Material truth celebrated

Ideal Project Types:

• Urban loft conversions
• Industrial-chic residences
• Contemporary architectural spaces
• Modern creative environments
• Adaptive reuse projects
• Urban contemporary renovations
• Design-forward commercial spaces
• Brutalist-inspired interiors

Design Movements:

• Industrial Chic
• Contemporary Brutalist
• Urban Modern
• Raw Sophistication
• Architectural Minimalism
• Material Honesty
• Modern Industrial

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AESTHETIC CHARACTERISTICS

Material Profile: Architectural Poured Concrete

Visual Character: Medium gray with subtle concrete texture
Surface Pattern: Poured architectural concrete character
Color Tone: Industrial, authentic, raw, sophisticated
Texture: Embossed concrete surface
Presence: Grounded, honest, contemporary

The Concrete Distinction: Concrete provides the industrial architectural aesthetic that creates authentic urban contemporary spaces. This is manufactured material celebrated—raw concrete beauty with refined execution.

Concrete vs. Celtic Stone - Same Gray, Different Soul:

Critical Differentiation: Celtic Stone and Concrete are both medium gray, but completely different materials:

• Celtic Stone = natural heritage stone (refined European)
• Concrete = manufactured industrial material (raw urban)

When to Choose Concrete:

• Industrial-chic aesthetic desired
• Urban loft character
• Contemporary Brutalist style
• Raw material honesty
• Modern architectural spaces
• Adaptive reuse projects
• Creative/maker environments
• Authentic urban living

When to Choose Celtic Stone:

• Refined sophisticated character
• European heritage aesthetic
• Smooth stone elegance
• Less industrial, more refined

Design Intelligence: Concrete serves as:

• The industrial urban material
• The raw architectural element
• The Brutalist reference
• The honest contemporary choice
• The loft conversion essential
• The material honesty statement

MiA™ Product Ecosystem:

MiA™ Soft Matt Colors (Perfect Companions):

• Pebble Matte + Concrete = Industrial gray layering
• Oxford Matte + Concrete = Urban dark sophistication
• Black Matte + Concrete = Industrial monochromatic
• Cotton Matte + Concrete = Industrial-white contrast
• Putty Matte + Concrete = Warm industrial balance
• Sage Matte + Concrete = Industrial organic modern

MiA™ Natural Wood (Perfect Companions):

• Charred Oak + Concrete = Industrial dark layering
• European Oak + Concrete = Urban contemporary warmth
• Metro Teak + Concrete = Mid-century industrial
• Grey Oak + Concrete = Tonal industrial sophistication
• Natural Oak + Concrete = Warm industrial balance
• Dark Ash + Concrete = Cool industrial depth

Harmonious Material Pairings:

Metals (Industrial Essential):

• Matte Black Steel: Industrial authentic (primary)
• Raw Steel/Iron: Industrial heritage character
• Blackened Steel: Urban refined
• Brushed Stainless Steel: Contemporary industrial
• Galvanized Metal: Urban industrial texture
• Aged Brass: Warm industrial accent (minimal)
• Raw Copper: Industrial warmth

Additional Materials:

• Exposed brick (industrial layering)
• Raw wood beams (industrial warmth)
• Glass and metal (contemporary industrial)
• Leather (textural contrast)
• Industrial lighting (essential)
• Minimal polished surfaces

Complementary Colors:

Industrial Urban:

• Medium to dark grays
• Matte blacks
• Raw whites
• Weathered metals
• Minimal warm wood
• Industrial rust (accent)

Contemporary Brutalist:

• Concrete grays
• Raw whites
• Black accents
• Minimal color overall
• Material focus

Urban Loft:

• Industrial grays
• Exposed brick tones
• Raw wood tones
• Black and white
• Weathered metals
• Minimal bright accents

Modern Industrial:

• Cool neutrals
• Industrial grays
• Matte black
• Raw materials
• Copper accents (minimal)
• Authentic finishes

Avoid Pairing With:

• Traditional decorative elements (style conflict)
• Glossy polished finishes (wrong aesthetic)
• Warm Mediterranean colors (temperature/style clash)
• Ornate patterns (conflicts with raw honesty)
• Too many competing textures (overwhelming)

Embossed Concrete Texture

The embossed texture is essential for Concrete's industrial character. The dimensional surface replicates poured architectural concrete:

• Poured Concrete Character: Authentic architectural finish
• Surface Variation: Natural concrete texture
• Tactile Industrial: Feels like real concrete
• Raw Authenticity: Honest material quality
• Industrial Sophistication: Refined raw finish

The protective topcoat preserves the concrete aesthetic while providing:

• No Staining: Unlike porous concrete, completely stain-resistant
• No Dusting: Sealed surface (concrete dusts constantly)
• No Cracking: Flexible film vs. brittle concrete
• No Sealing: Never needs sealing or treatments
• Easy Cleaning: Maintains appearance easily
• Modern Durability: Superior to real concrete

Critical Advantages: Real architectural concrete is extremely porous, stains permanently, dusts constantly, cracks over time, and is a maintenance nightmare in interiors. Concrete film eliminates ALL these issues.

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ARCHITECTURAL APPLICATIONS

Residential Urban Industrial

Kitchens (Industrial Chic):

• Backsplashes: Industrial concrete backdrop
• Island Features: Urban industrial focal points
• Feature Walls: Raw architectural character
• Contemporary Loft Kitchens: Authentic urban cooking
• Industrial Modern: Concrete + wood + metal

Bathrooms (Urban Spa):

• Shower Walls: Industrial spa aesthetic
• Vanity Backsplashes: Raw contemporary elegance
• Accent Walls: Urban industrial character
• Modern Industrial Bathrooms: Concrete luxury
• Urban Loft Bathrooms: Authentic industrial

Living & Architectural Spaces:

• Feature Walls: Industrial architectural statements
• Fireplace Surrounds: Raw contemporary focal points
• Loft Accent Walls: Urban conversion character
• Media Walls: Industrial entertainment backdrops
• Entry Walls: Industrial first impression

Urban Details:

• Column Wraps: Industrial architectural elements
• Beam Wraps: Authentic loft character
• Wainscoting: Industrial lower walls
• Ceiling Details: Unexpected industrial overhead

Commercial Industrial Elegance

Creative Workspaces:

• Design Studios: Industrial creative environments
• Architecture Firms: Material showcase
• Tech Offices: Urban creative workspaces
• Maker Spaces: Authentic industrial character

Hospitality:

• Urban Hotels: Industrial-chic lobbies
• Contemporary Restaurants: Industrial dining
• Brewery Taprooms: Authentic industrial character
• Coffee Roasters: Urban coffee culture

Retail (Contemporary):

• Urban Boutiques: Industrial retail character
• Concept Stores: Raw contemporary shopping
• Design Stores: Material showcase
• Contemporary Showrooms: Industrial display

Food & Beverage:

• Industrial Restaurants: Raw dining aesthetics
• Urban Bars: Contemporary industrial
• Artisan Bakeries: Industrial food spaces
• Modern Cafés: Urban coffee culture

Adaptive Reuse:

• Warehouse Conversions: Authentic industrial
• Factory Lofts: Heritage industrial character
• Historic Building Renovations: Contemporary industrial
• Urban Redevelopment: Industrial modern

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TECHNICAL EXCELLENCE

Advanced Concrete Replication Technology

Multi-Layer Construction

• Face Film: Premium polymeric PVC with concrete printing
• Embossed Texture: Dimensional concrete surface
• Protective Topcoat: Hard-wearing stain/dust-resistant finish
• Adhesive Layer: MetaScape® permanent acrylic with air-release
• Release Liner: Structured for professional handling

Authentic Concrete Replication

• High-definition scanning of architectural concrete
• Medium gray concrete color science
• Surface variation patterns authentic to poured concrete
• Embossed texture aligned with concrete character
• Industrial material aesthetic captured

MetaScape® Adhesive Technology

• Permanent solvent-based acrylic adhesive
• Proprietary micro air-release channel system
• Professional bubble-free application
• Repositionable during installation
• 12N/25mm nominal adhesion strength (24-hour cure)

Material Performance

• Film Gauge: 165-250 micron nominal thickness
• Elongation: 220% MD nominal (conformable)
• Texture Depth: Realistic embossed concrete character
• Dimensional Stability: Excellent (no cracking like real concrete)
• Color Consistency: Industrial gray maintained

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PERFORMANCE STANDARDS

Durability & Service Life

Safety & Regulatory Compliance

Advantages Over Real Architectural Concrete

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ROLL SPECIFICATIONS

Product Dimensions & Coverage

Standard Roll Configuration

• Width: 48 inches (1220mm)
• Length: 164 feet (50 meters)
• Total Coverage: Approximately 656 square feet (61 square meters)
• Pattern Direction: Concrete surface variation
• Pattern Repeat: Natural variation (no exact repeat)

Professional Packaging

• Factory-sealed protective packaging
• Structured polyethylene release liner
• Protective end caps
• Product identification
• Handling and storage instructions

Storage Requirements

• Store horizontally on flat surface
• Temperature: 10-20°C (50-68°F)
• Relative humidity: 50% optimal
• Protect from sunlight, UV, heat
• Keep away from moisture
• Maintain in original packaging until installation

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INSTALLATION REQUIREMENTS

Professional Installation Standards

Concrete texture films require professional expertise for authentic appearance.

Installer Qualifications Installers should have:

• Experience with textured architectural films
• Understanding of concrete pattern characteristics
• Proficiency in dry application techniques
• Surface preparation expertise
• Post-heating equipment and knowledge

Surface Preparation Protocol

Suitable Substrates:

• ✓ Painted drywall (fully cured, smooth)
• ✓ Painted wood and MDF (smooth finish)
• ✓ Cement board (properly primed and sealed)
• ✓ Existing tile (smooth, properly prepared)
• ✓ Metal with appropriate primer
• ✓ High-pressure laminate (smooth)

Preparation Steps:

1. Clean surface thoroughly
2. Fill all imperfections
3. Sand to smooth finish
4. Remove all sanding dust
5. Prime porous surfaces
6. Allow complete cure
7. Final clean with isopropyl alcohol

Application Technique

Critical Requirements:

• ✓ Dry application ONLY
• ✓ Concrete pattern alignment awareness
• ✓ Premium felt-edge squeegee
• ✓ Material temperature: 15-25°C during application
• ✓ 45° angle cuts on all edges
• ✓ Thorough post-heating

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CARE & MAINTENANCE

Maintaining Industrial Concrete Beauty

Key Advantage: Unlike real concrete which stains permanently, dusts constantly, and requires endless sealing, Concrete film maintains pristine appearance with simple cleaning.

Daily Maintenance

• Wipe with clean microfiber cloth
• Remove any marks promptly
• Keep surface clean

Weekly Cleaning

• Clean with warm water and mild pH-neutral soap
• Use microfiber cloth
• Wipe clean
• Rinse if needed
• Dry to prevent water spots

Monthly Deep Cleaning:

• Use pH-neutral cleaner for vinyl
• Rinse thoroughly
• Dry completely

What You CAN Do (Unlike Real Concrete):

• ✓ Spill coffee, wine, oils (won't stain permanently)
• ✓ No dusting issues (real concrete dusts constantly)
• ✓ No sealing needed (concrete requires constant sealing)
• ✓ No cracking concerns (flexible film)
• ✓ Clean with regular products

Prohibited Cleaning Methods:

• ✗ Abrasive cleaners or pads
• ✗ Strong solvents
• ✗ Petroleum products

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WARRANTY & SUPPORT

MetaSure® Warranty Program

Metamark (UK) Limited provides comprehensive warranty coverage for MiA™ Stone Finish films.

Warranty Coverage:

• Material manufacturing defect protection
• Performance guarantee for rated durability
• Replacement material for valid claims
• Discretionary reinstallation contribution

Warranty Requirements:

• ✓ Proper storage
• ✓ Professional installation
• ✓ Installation per guidelines
• ✓ Proper surface preparation
• ✓ Maintenance per recommendations
• ✓ Use within specified parameters

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SPECIFICATIONS AT A GLANCE